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A Conversation with Merve Koc, Head of Marketing at Getcontact

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Watch the extended conversation with Merve on brand building, performance, and making media count.

Speakers

Learning objectives

This session will prepare you to:

Recognize which metrics matter most for brand success.
Learn how to evaluate upper and mid-funnel impact.

Additional learning

Measurement for brand awareness campaigns

Learn how you can measure the impact of your brand awareness campaigns.