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Smart+: Unlocking Smarter Performance

Measurement: Making Every Metric Count

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Go beyond basic KPIs to uncover how leading apps approach measurement across the full funnel.

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Learning objectives

  • Discover the key metrics app leaders use to evaluate success.
  • Learn how to apply frameworks like incrementality and MMM.
  • Recognize how advanced measurement drives smarter media planning.

Additional learning

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A Conversation with Nazli Dagdelen, Senior Marketing Manager at Codeway