Finding the perfect match: How brands and creators collaborate to win

Finding the perfect creator match isn’t just luck — it’s strategy. In this episode of POV, we sit down with Adam W, comedian and storyteller, and Krishna Subramanian, Co-founder and CEO of Captiv8, to explore how brands and creators are redefining collaboration.

Together, they unpack what makes a great brand–creator partnership, how to look beyond the “obvious” communities to find unexpected impact, and how technology and data are reshaping creator selection. From creative chemistry to strategic matchmaking, this episode dives into how brands can turn creator partnerships into powerful growth engines.Tune in as we unpack what makes content truly perform, and how to scale your brand authentically through creator partnerships.

Additional learning

To learn more about how brands and creators can best partner together, check out our courses below.