SMB Holiday Series
Outline
Learn how to plan your holiday strategy on TikTok — from choosing the right products and offers to creating content, working with creators and driving sales during peak shopping moments.
Why start now?
Holiday shoppers start discovering, comparing and considering products weeks before Black Friday and Cyber Monday. Start building your strategy early so you are ready when demand peaks.
STEP 1: Plan your holiday strategy
Lay the groundwork for a stronger holiday campaign before peak season begins.
Winning the Holiday shopper on TikTok
Getting started with creators
How to identify and scale your Holiday Hero Product
How to build Holiday bundles and promotions that convert
STEP 2: Build demand and drive sales
Turn your holiday strategy into content and shopping experiences that move people toward purchase.
How to build a holiday creative strategy that drives sales
How to drive holiday sales with TikTok LIVE
STEP 3: Measure and optimize your performance
Understand what's working, troubleshoot performance and make better decisions as your campaign scales.
How to measure the true impact of your TikTok campaigns
How to troubleshoot your TikTok Holiday campaign
Watch how these brands succeed on TikTok
See what winning looks like, and learn how to replicate it.
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